Best Nike Advertising

Nike Promotion

Nike has a number of celebrity athletes and professional teams to focus attention on their products. Nike has signed top athletes in many different sports such as the Brazilian Soccer Team, pro-basketball players like Lebron James, Kobe Bryant and Jermaine O’Neal, cyclist Lance Armstrong, skateboarder Paul Rodriguez Jr., golfer Tiger Woods, tennis players like Roger Federer, Rafael Nadal, Maria Sharapova and Motorsport racer Michael Schumacher. However, Nike’s first true celebrity endorser was distance running legend Steve Prefontaine, who was the prized pupil of the company’s co-founder Bill Bowerman while he coached at the University of Oregon. Today, the Steve Prefontaine Building is named in his honor at the Nike’s corporate headquarters.

Nike also sponsors events like Hoop It Up (High School Basketball) and The Golden West Invitational (High School Track & Field), focusing attention on its products. Nike uses web sites as a promotional tool to cover these events. Nike also has several websites for individual sports, including nikebasketball.com, nikefootball.com, and nikegolf.com.

More info from Wikipedia